“a wealth of information creates a poverty of attention” because everyone is hungry for information so if everyone has the information they need, less people will seek to gain more info.

How this applies to an era of social media, well most consumers use social media to find out information about certain events or topics that they can find on socials, but what if everyone finds all the information there looking for and social media is not needed? ways this is applicable to our times is like how Facebook, people don’t use the app as much as before, media like YouTube and Instagram are more relevant because producers keep up to date with there post and do trending things that consumers like to see.

The media I use on the daily is snapchat, YouTube, Instagram and Twitter and I spend a lot of time on these because there entertaining to me and I have most of my close friends on here. my time on these apps makes me post content for a lot of other producers for entertainment, Webster arguing that todays audience is fragmented, meaning that there easily influenced into what is wrong and right, easy to explain to a non com major.

a Fragmented audience means profit to most producers on media, because that mean they can influence there consumer really easy to do what they want because they believe anything.



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